Philosophy
On impermanence
Everything we know will change. The seasons turn, relationships evolve, and even our sense of self transforms over time. This is not a tragedy to be mourned, but a truth to be embraced.
When we truly understand impermanence, we begin to hold things differently — not with the tight grip of possession, but with the open hands of appreciation.
On attention
In an age of endless distraction, attention has become our most precious resource. We believe that how we spend our attention is how we spend our lives.
The tools we create are designed to support focused presence — not to capture your attention, but to help you reclaim it.
On simplicity
We believe that less is often more. Each element we include serves a purpose; each feature removed is a gift of clarity.
Our work is guided by restraint, not abundance. We aim to create space for what matters, not fill it with what distracts.